Privacy Policy

1. Introduction

Welcome to our website. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, browse our wig collection, place an order, or contact our customer support team.

Throughout this policy, the terms “we,” “us,” and “our” refer to the operator of this online store. The term “you” refers to visitors, customers, and other individuals who interact with our website.

By using our website, you acknowledge that your information may be handled as described in this Privacy Policy, subject to any consent or other legal basis required by applicable law.

2. Information We Collect

We may collect several types of information depending on how you interact with our website.

Personal Information

When you place an order, create an account, or contact us, we may collect information such as:

• Name
• Email address
• Billing address
• Shipping address
• Telephone number, if provided
• Order details and purchase history
• Information you provide when contacting customer support

We use this information primarily to process transactions, fulfill orders, communicate with customers, and provide after-sales assistance.

Payment Information

When you make a purchase, payment information is processed through the payment methods and payment service providers available at checkout.

Depending on the payment method, we or our payment providers may receive transaction references, payment status, billing details, and other information necessary to complete a transaction.

We do not intentionally store complete payment card details on our website when payment processing is handled by a third-party provider.

Technical and Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and device information
• Operating system
• Pages visited and products viewed
• Referring website or source
• Date, time, and duration of website visits
• Website interactions and diagnostic information

This information helps us understand how visitors use our website, maintain website functionality, identify technical issues, and improve the shopping experience.

3. How We Use Your Information

We may use the information we collect for the following purposes:

Order Processing and Fulfillment

To confirm purchases, process payments, arrange delivery, send order updates, and manage returns, refunds, or exchanges.

Customer Service

To respond to questions about our wigs, provide product information, assist with orders, and resolve customer concerns.

Website Operation and Improvement

To maintain our website, troubleshoot technical problems, understand browsing patterns, and improve the presentation of our products and services.

Security and Fraud Prevention

To help detect suspicious transactions, prevent unauthorized activity, protect our customers, and maintain the security of our website.

Marketing Communications

Where permitted by applicable law and, when required, with your consent, we may send promotional emails, product updates, or other marketing communications.

You may unsubscribe from marketing emails at any time by following the instructions included in the message. Transactional emails relating to purchases or customer service may still be sent when necessary.

Legal and Regulatory Compliance

We may use or retain information when reasonably necessary to comply with applicable laws, respond to lawful requests, resolve disputes, or enforce our legal rights.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions and improve your browsing experience.

These technologies may be used to:

• Remember shopping cart contents and checkout information
• Maintain account sessions and website preferences
• Understand website traffic and usage patterns
• Support security and performance monitoring
• Measure marketing effectiveness, where applicable

Some cookies are necessary for the website to function, while others may be used for analytics or advertising purposes.

Where required by applicable law, we will request your consent before placing non-essential cookies. You may also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

5. How We Share Your Information

We do not sell your personal information to third parties for their own independent marketing purposes. We may share information when necessary for legitimate business operations, subject to applicable legal requirements.

Recipients may include:

Payment Service Providers

To process payments, verify transactions, and help prevent fraud.

Shipping and Fulfillment Providers

To prepare, dispatch, and deliver your orders, including sharing the recipient’s name, delivery address, and contact details when necessary.

Website Hosting and Technical Service Providers

To host, maintain, secure, and support our website and related systems.

Analytics and Marketing Providers

Where used and permitted by law, these providers may help us understand website performance or measure advertising campaigns.

Professional Advisers and Authorities

We may disclose information to legal advisers, regulators, law enforcement authorities, or other parties when required by law or necessary to protect our rights and the safety of others.

We expect service providers handling personal information on our behalf to use it only for authorized purposes and to apply appropriate safeguards.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including processing orders, providing customer support, maintaining business records, resolving disputes, and meeting legal or accounting obligations.

Retention periods may vary depending on the type of information and the applicable legal requirements.

When information is no longer needed, we will take reasonable steps to delete it, anonymize it, or otherwise securely dispose of it, subject to any legal retention obligations.

7. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, online transmission, or electronic storage system can be guaranteed to be completely secure. While we work to protect your information, we cannot guarantee absolute security.

You should also take appropriate precautions when using the internet, including protecting your account credentials and avoiding sharing sensitive information through unsecured channels.

8. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of certain personal information
• Object to or request restrictions on certain processing activities
• Withdraw consent where processing is based on consent
• Request a copy of certain information in a portable format
• Opt out of marketing communications
• Lodge a complaint with the relevant data protection authority

These rights may be subject to legal exceptions and verification requirements.

To submit a privacy-related request, please contact us using the email address provided at the end of this policy. We may need to verify your identity before processing your request.

9. International Data Transfers

Depending on where you live and where our website service providers operate, your information may be processed or stored in countries other than your own.

Where applicable, we will take appropriate steps to ensure that international transfers of personal information comply with relevant data protection requirements.

10. Children’s Privacy

Our website is intended for a general shopping audience and is not designed to knowingly collect personal information from children in circumstances where parental consent is required.

If you believe a child has provided personal information to us in violation of applicable law, please contact us. We will review the request and take appropriate action where required.

11. Third-Party Websites

Our website may contain links to third-party websites, payment services, or other external resources.

We do not control the privacy practices of websites operated by third parties. We encourage you to review their privacy policies before providing personal information to them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, service providers, or legal requirements.

Any revised version will be published on this page with an updated “Last Updated” date. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance regarding your personal information, please contact us:

Email: supportteamnow@tracebrook.com

We will review your inquiry and respond within a reasonable period, subject to applicable legal requirements.